Technology and E-Commerce

As technology becomes more sophisticated and developed over time, traders are trying to keep up by digitalising their presence and, at the same time, simplifying the ways in which they interact and transact with customers through a borderless business platform that targets a – geographically – limitless customer base. This in simple terms describes the concept of e-commerce which draws on different technologies (e.g. internet marketing, online transaction processing, electronic money transfers, mobile commerce etc) and involves a number of legal issues that will have to be addressed by a trader. Businesses and markets continue to be rapidly transformed by technology and driven by AI, and our team is proud to continue to help clients at all stages of growth in the global digital world.

Our tech team, who possess the relevant industry knowledge and significant experience across most legal disciplines, provides market-leading support to our selective clientele which ranges from conglomerates, video game developers to established multi-nationals and family offices and start ups, helping them to navigate the challenges presented by the digital economy.

Our team has high expertise and knowledge and brings a passion for technology. Moreover, all members posses high commercial awareness especially when it comes to tech matters (contentious or otherwise) and we are proud to offer clients our unparalleled cross-border depth of legal and regulatory knowledge on fields such as AI, fintech, e-commerce, energy tech, cryptocurrencies, digital assets & blockchain technology, videogames, gaming & esports, providing advice on regulatory compliance, enforcement and litigation (including class actions), IP (e.g. domain name registration and protection), data privacy and protection applying specifically to e-commerce; payment instruments and systems (PSPs) for e-commerce purposes, etc.

Our top-tier (both by Chambers and Legal500) commercial and litigation teams work seamlessly to deliver advice and representation that is both commercially innovative and technically rigorous.

More specifically, some of the key work we do includes:

• Cryptocurrencies, Digital Assets & Blockchain: Erotocritou advises clients on legal and regulatory issues in the digital asset space, helping scale compliant operations and navigate evolving blockchain frameworks. Our team supports startups, DAOs, and financial institutions across corporate, regulatory, financial services, tax, and IP matters.
• Media & Entertainment:  Our team supports innovative and traditional media companies in content development, distribution, and complex industry disputes, aligning legal strategy with fast-evolving business models.
• FinTech, Banking & Payments: Erotocritou provides end-to-end support across the FinTech lifecycle, including licensing, compliance, data protection, and regulatory strategy for financial institutions and payment providers.
• Healthcare Technology Solutions: Advising on regulatory, data, and commercial matters for healthcare-driven technologies.
• Software, Big Data & AI: Our team advises SaaS, cloud, and AI companies on commercial contracts, data governance, investments, and go-to-market strategies, from early stage to scale.
• Disputes & Intellectual Property: Erotocritou represents clients in commercial, technology, and IP disputes, including contracts, trade secrets, and unfair competition, while safeguarding patents, trademarks, and copyrights.
• Data Protection & AI Regulation: Advising on GDPR and global data frameworks, AI risks, cybersecurity, and data-driven business models.
• Technology Infrastructure: Our team advises on 5G, IP, licensing, as well as investment and financing structures.
• Videogames, Gaming & Esports: Erotocritou provides full-service legal support to gaming and esports clients, including IP protection, licensing, regulatory compliance, and complex corporate transactions.

Recent work handled includes:

• The firm advised a leading global technology (listed in an US regulated market) and innovation company on export controls, regulatory compliance, licensing, and commercial matters in connection with establishing operations in Cyprus. Following the firm’s strategic advice and detailed regulatory analysis, the multinational successfully established its presence in Cyprus, marking a significant milestone project of national and international importance.
• The firm advised Primetel (a leading company in the telecom sector) on complex EU regulatory and intellectual property enforcement issues as part of a coordinated European initiative by major telecom providers to combat illegal streaming and video piracy. Its work included developing legal strategies and assessing the viability of novel dynamic blocking injunctions in Cyprus, addressing unprecedented legal and regulatory questions with significant implications for IP enforcement in the jurisdiction.
• Represented successfully a leading game developer in a dispute over a mobile device game with over 100,000,000 active users (one of the global leaders in its category), in the course of which injunctions were secured to return the game to the developer.
• Represented successfully an investor in complex high value tech litigation concerning IP rights over an AI-powered online application.
• Represented successfully a leading provider in an IP dispute over an alleged IP infringement in online training courses.
• Represented successfully an UHNW individual in a family dispute over the separation of a multinational tech company, in the course of which injunctions were secured to freeze the assets.
• Representing our client who was one of co-founders of a multinational group in connection with a dispute with his former business partners. The client claims that he was wronged in the course of his exit from the cryptocurrency mining business with the aim to recover the value of the shares he sold in the company and damages. At this stage, various offensive and defensive strategy options in various relevant jurisdictions are being considered and analysed for the client. The dispute exceeds USD 3billion.
• Our firm has been advising on the various options available in Cyprus including options for obtaining information and evidence in Cyprus as well as options for pursuing interim and/or substantive proceedings in Cyprus.
• Currently advising several reputable video game developers (including several leading tech companies based in Cyprus) on ongoing IP, commercial, and compliance matters.
• Advised Amazon, Google, Kuehne + Nagel, JD Sports, Fattal/Leonardo Hotels and other conglomerates on relevant matters.

For further information or in case you have any legal issues, please contact us at:

e: info@erotocritou.com